• Shift

    Shift means taking what you already know and making a small change. Little shifts in thinking can make a radical difference. For example, as Apple was preparing to design retail stores, it didn’t study competitors or other retail giants. The company shifted its thinking. Apple instead looked to the leaders in customer service and hospitality — the hotel industry — and the wildly successful Apple Genius Bar concept was born.

Shift and Sandbox


Sandbox means you get your hands dirty. You share your tools with others. You laugh, you create things. You make a mess. You start again. Pretty fun, right? At Sprint, we think the best ideas are born when different people are working together and having fun.