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Emotional engagement

Design thinking is a process for engaging customers at an emotional level. We start by looking at human behaviors. Why do customers do the things they do? Then we dream big. We throw around ideas that might sound a little wild and crazy. And finally, we sprint. We move fast to put those wild ideas in action. If an idea fails, that’s OK, as long as we fail fast. We get customer feedback, learn from our mistakes, and move forward with an even better idea.